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About Sugar Coma Events

Sugar Coma Events was created by social media enthusiast, Shameeka Ayers aka influential lifestyle blogger, ‘The Broke Socialite’ in Fall 2009. She realized an opportunity to unite independent and affiliated bakers, pastry chefs, confectionary artists and traditional restaurants in a highly curated, experiential environment which featured their desserts in tasting tables and demonstrations. It became Shameeka’s mission to introduce dessert festival vendors to their target audience: hundreds of sweet teeth.

Having been featured in media outlets such as Southern Living, Daily Candy, CBS Better Mornings, Atlanta Homes Life & Style and Atlanta Magazine, the sweet gospel of Sugar Coma Events has spread over the social media wave lengths and has become one of the country’s premier food-centric festivals. With Atlanta, Baltimore and Washington, DC under the belt, markets such as Dallas, TX, Nashville, TN, New Orleans, LA and Savannah, GA are immediately on the horizon.

Sugar Coma Events’ underlying mission is three-pronged: to create dynamic vendor and attendee experiences through engagement and entertainment on-site, to network vendors with attendees who might not have been otherwise accessible to each other and to foster a circle of long-lasting business relationships. The culinary offerings are merely the icing on the cake!


While Sugar Coma Events lure attendees of all ages and backgrounds to tasting events, the average “face” of the attendee is female. She is 30-45 years old and makes a majority of purchasing decisions in her home. Having at least one college degree, her annual median household income is 65-80k. She describes herself as an influencer, a traditional foodie, savvy with social media platforms and likely to make impulse purchases. Another interesting dynamic is that women tend to attend Sugar Coma Events in groups of 2-4; thus, 58% of general admission tickets are purchased in bulk.

Average number of vendors per event: 35-40 independent and corporate pastry chefs, bakers and confectionary artist.

Average number of general admission tickets sold per event: 175

Social media engagement: Facebook, Twitter, Instagram, FourSquare and Vine



For partnership inquiries, please contact Shameeka Ayers at


For media inquiries, please contact Nikki Freeney-Wiggins of FSquared Communications Group at


*Demographics information accumulated via registration survey.